Isle of Paradise Tanning SprayĪ TikTok user revealed that using Isle of Paradise's tanning spray water refill with a misting bottle was the key to her fake tan, and viewers took note.Ī spokesperson for Isle of Paradise told Shop TODAY: "After this most recent TikTok trend took off, our Water Refills sold out at Sephora in less than 48 hours. The #elfcamoconcealer tag has more than two million views-but TikTok users are clearly showing love for the high coverage concealer outside of the app too, as the concealer has sold out and is still currently unavailable on Amazon. Plus, the #ZaraJeans hashtag has nearly 50 million views, with many of the top videos featuring Zara's hi-rise wide-leg ripped jeans that are currently sold out online. These pink Zara wide-leg jeans have won over TikTok (a video by TikTok user showcasing the jeans in pink, yellow, and green, has been viewed more than a million times) and most sizes are currently sold out online. Numerous shades of the foundation are currently sold out on the KVD website and on Ulta the foundation worth the hype? And does it cover tattoos? 👀✨ #kvdbeauty #kvdgoodapple #foundation #foundationreview #fyp ♬ Runaway - AURORA Zara Jeans TikTok is obsessed with the KVD Good Apple foundation: the #GoodApple hashtag has more than 64 million views while the #KVDGoodApple tag has more than 48 million. The #AerieLeggings hashtag has had more than 10 million views on TikTok. The Aerie crossover leggings sold out more than six times and amassed a waiting list of more than 150,000 people after going viral on TikTok.Īccording to TODAY, the Aerie leggings' popularity stemmed from a video posted by Hannah Schlenker in November 2020. The #CeraVe tag currently has 753.9 million views, and its popularity on the app translated into sales too, with British retailer Superdrug reporting a 65 percent week-on-week increase in sales of CeraVe products in June 2020, as reported by i-D. Long-established skincare brand CeraVe saw a boom in popularity when TikTok users discovered and shared its products last summer. #ThePinkStuff hashtag has amassed more than 111 million views while #pinkstuff has attracted more than 90 million views.Įpicurious reported that The Pink Stuff repeatedly sold out in the U.S. TikTok went crazy for the affordable yet effective cleaning product aptly named The Pink Stuff. The simple but tasty recipe went viral, (the hashtag #FetaPasta has 857.7 million views while #BakedFetaPasta has 106.4 million), leading to stores running out of the tangy Feta Pasta #bakedfetapasta #fetapasta #recipes #learnontiktok #fyp #familyfood #familyrecipes ♬ ily (i love you baby) - Surf Mesa The Pink Stuff The recipe involves baking a block of feta with tomatoes, olive oil, and salt, before mixing together and adding cooked pasta. Feta Cheeseįeta cheese faced a shortage when a feta pasta recipe went viral on TikTok. You may need to resist the urge to go on an online shopping spree when you're done. Sometimes all it takes is for one video of a TikTok star gushing over how much they love a product to go viral, and before you know it, they have sparked a massive trend and the product becomes unavailable to buy for love nor money.įrom cult beauty brands and magical cleaning products to jeans that fit just right and even cheese, Newsweek has rounded up twenty products that have seen a boom in sales after going viral on TikTok. Lots of us are guilty of letting social media tempt us into buying something we don't need-but you may be surprised to learn of the extraordinary power that TikTok has over real-life sales.
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